Marketing Your Business: Four Conversations to Choose From
After taking a step back to look at the bigger picture in the morning, it’s time to turn to one of the challenges many women entrepreneurs wrestle with most: marketing.
How do you help the right people find your business, understand what you offer and choose you? At 12:45 p.m. on Monday, November 9, conference participants can choose one of four workshops in the Marketing Your Business stream. Whether you want to build a more consistent social media presence, understand how customers find you online, create content that connects, or ask questions about running a small business, there’s a conversation to meet you where you are.
Will Your Business Be Found? Search, SEO and AI Discovery
Search is changing quickly. Customers are no longer finding businesses only through Google. They’re also asking ChatGPT, Claude and other AI tools for recommendations, answers and service providers. So what does that mean for your website, your content and your social media?
In this practical, jargon-free session, Eden Spodek will explain how search and AI discovery are evolving and what small business owners can do now to improve their chances of being found. You’ll explore what’s changing with SEO, how AI tools decide which businesses and sources to reference, and how your website, content, reviews, social media and online credibility can help customers discover you. There’ll also be time for questions about AI, prompting, accuracy, privacy, risk and simple business automation.
About Eden Spodek
Eden Spodek is the founder and CEO of Spodek & Co., Digital & Creative Strategy Lead with Confluence Health Communications, and a certified leadership and executive coach. A Women Business EnterpriseCanada-certified supplier with more than 30 years of experience, she helpsbusinesses grow through strategic marketing, digital transformation, andthought leadership.
Eden is also a founding partner ofCodecision, a consultancy that helps business leaders turn AI into a strategicasset through practical frameworks, governance, and decision-making models.
An active mentor and community builder, Eden mentors women entrepreneurs through The Forum, volunteers with the Toronto Hub of Women Applying AI, and leads a monthly AI Exchange for communicationsprofessionals. She is passionate about helping women entrepreneurs buildcommunity, share expertise, and adopt AI in ways that are practical, ethical, and human-centred.
Plan and Post: Building Your Social Media Content Calendar
Consistency on social media starts with a plan. In this hands-on workshop, Kat Tepylo Murphy will help you build a content calendar for your business using templates for Airtable, Google Sheets, ClickUp or pen and paper. With strategic prompts and helpful tips, you’ll map out content to carry you through the busy season.
About Kat Tepylo Murphy
Kat makes social media more fun and effective for makers, main street businesses and hometown service providers, helping them sell more and scroll less. She has more than a decade of experience working with small businesses, with millions of views on client content along the way. When she’s not filming Reels, Kat can be found building with Lego with her two kids, listening to Taylor Swift or painting something pink.
Human Interaction (H.I.) in the Age of AI
Creating a content plan that puts people first can help you build trust, authority and lasting connections. In this session, Rebecca Stanisic will share examples and stories to show how business owners and organizations with limited staff can create a content plan that engages people and supports growth.
You’ll explore how to create intentional content, stand out without generative AI, and build collaborations and connections after events, conferences and other visibility opportunities.
About Rebecca Stanisic
With nearly over two decades of experience Rebecca Stanisic is a writer, speaker, and content strategist helping organizations and small business owners create content with less stress and more intention. She has worked with private, non-profit and business sectors to create social media content andcaptions, articles, annual reports, and to review and audit existing content to create improved outcomes.
Rebecca has written for publications suchas Cottage Life, MediaSmarts, and Parents Canada about parenting and travel and has a parenting blog called A Little Bit of Momsense. As the host of thepodcast Plot Your Content, and through her workshops, she teaches about social media, blogging, messaging and storytelling. Rebecca helps her clients learn the foundations of creating content with clarity, calm, and within their capacity. She is the mom of two teens and is fueled by fiction andcoffee.
Ask Me Anything About Running a Small Business
(This session is a repeat of the one offered in the morning, with the same name. It will be coducted in French and English).
Bring your questions to an open discussion about running a business with Doreen Ashton Wagner. This is another opportunity to take part in an informal conversation, hear different perspectives and ask about the challenges on your mind.
About Doreen Ashton Wagner
Doreen Ashton Wagner is the Founder and Executive Director of Business Sisters | Consoeurs En Affaires, a bilingual social enterprise connecting women business owners across rural Eastern Ontario.
To explore the workshops in the first time slot, read The Bigger Picture: Your Business, Your Money, Your Next Move.
Ready to choose your workshops and join us in Cornwall? Visit the 2026 Business Sisters Annual Conference page to see the full program and book your place.
After taking a step back to look at the bigger picture in the morning, it’s time to turn to one of the challenges many women entrepreneurs wrestle with most: marketing.
How do you help the right people find your business, understand what you offer and choose you? At 12:45 p.m. on Monday, November 9, conference participants can choose one of four workshops in the Marketing Your Business stream. Whether you want to build a more consistent social media presence, understand how customers find you online, create content that connects, or ask questions about running a small business, there’s a conversation to meet you where you are.
Will Your Business Be Found? Search, SEO and AI Discovery
Search is changing quickly. Customers are no longer finding businesses only through Google. They’re also asking ChatGPT, Claude and other AI tools for recommendations, answers and service providers. So what does that mean for your website, your content and your social media?
In this practical, jargon-free session, Eden Spodek will explain how search and AI discovery are evolving and what small business owners can do now to improve their chances of being found. You’ll explore what’s changing with SEO, how AI tools decide which businesses and sources to reference, and how your website, content, reviews, social media and online credibility can help customers discover you. There’ll also be time for questions about AI, prompting, accuracy, privacy, risk and simple business automation.
About Eden Spodek
Eden Spodek is the founder and CEO of Spodek & Co., Digital & Creative Strategy Lead with Confluence Health Communications, and a certified leadership and executive coach. A Women Business EnterpriseCanada-certified supplier with more than 30 years of experience, she helpsbusinesses grow through strategic marketing, digital transformation, andthought leadership.
Eden is also a founding partner ofCodecision, a consultancy that helps business leaders turn AI into a strategicasset through practical frameworks, governance, and decision-making models.
An active mentor and community builder, Eden mentors women entrepreneurs through The Forum, volunteers with the Toronto Hub of Women Applying AI, and leads a monthly AI Exchange for communicationsprofessionals. She is passionate about helping women entrepreneurs buildcommunity, share expertise, and adopt AI in ways that are practical, ethical, and human-centred.
Plan and Post: Building Your Social Media Content Calendar
Consistency on social media starts with a plan. In this hands-on workshop, Kat Tepylo Murphy will help you build a content calendar for your business using templates for Airtable, Google Sheets, ClickUp or pen and paper. With strategic prompts and helpful tips, you’ll map out content to carry you through the busy season.
About Kat Tepylo Murphy
Kat makes social media more fun and effective for makers, main street businesses and hometown service providers, helping them sell more and scroll less. She has more than a decade of experience working with small businesses, with millions of views on client content along the way. When she’s not filming Reels, Kat can be found building with Lego with her two kids, listening to Taylor Swift or painting something pink.
Human Interaction (H.I.) in the Age of AI
Creating a content plan that puts people first can help you build trust, authority and lasting connections. In this session, Rebecca Stanisic will share examples and stories to show how business owners and organizations with limited staff can create a content plan that engages people and supports growth.
You’ll explore how to create intentional content, stand out without generative AI, and build collaborations and connections after events, conferences and other visibility opportunities.
About Rebecca Stanisic
With nearly over two decades of experience Rebecca Stanisic is a writer, speaker, and content strategist helping organizations and small business owners create content with less stress and more intention. She has worked with private, non-profit and business sectors to create social media content andcaptions, articles, annual reports, and to review and audit existing content to create improved outcomes.
Rebecca has written for publications suchas Cottage Life, MediaSmarts, and Parents Canada about parenting and travel and has a parenting blog called A Little Bit of Momsense. As the host of thepodcast Plot Your Content, and through her workshops, she teaches about social media, blogging, messaging and storytelling. Rebecca helps her clients learn the foundations of creating content with clarity, calm, and within their capacity. She is the mom of two teens and is fueled by fiction andcoffee.
Ask Me Anything About Running a Small Business
(This session is a repeat of the one offered in the morning, with the same name. It will be coducted in French and English).
Bring your questions to an open discussion about running a business with Doreen Ashton Wagner. This is another opportunity to take part in an informal conversation, hear different perspectives and ask about the challenges on your mind.
About Doreen Ashton Wagner
Doreen Ashton Wagner is the Founder and Executive Director of Business Sisters | Consoeurs En Affaires, a bilingual social enterprise connecting women business owners across rural Eastern Ontario.
To explore the workshops in the first time slot, read The Bigger Picture: Your Business, Your Money, Your Next Move.
Ready to choose your workshops and join us in Cornwall? Visit the 2026 Business Sisters Annual Conference page to see the full program and book your place.
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