One thing you may not know about me is that I’ve been a student of the Law of Attraction (LOA) for a long time. To me, LOA is the essence of entrepreneurship:
One critical step that’s not always mentioned with LOA is to detach from specific outcomes, and notice signs when the Universe tells you, “hold on, that’s not the way.”
I had an opportunity to relearn how this works recently as the Universe smacked me on the side of the head with a new lesson. Let me explain.
This month’s networking event was to take place at a nice, new café in the neighboring community of Moose Creek. I was really excited at the idea of being in a new venue, so we could attract new Business Sisters.
Usually when we send the event announcement, we sell about 12-15 tickets within a couple of days. This time, after the first email, we only sold 4 tickets.
I chalked it up to the long weekend, people being on vacation, etc. Grace, our marketing coordinator, stepped up promotion efforts. We got 4 more tickets sold with just 2 weeks to go this past Tuesday. Total of 8.
I’d guaranteed a minimum attendance of 40. How would we make that happen?
I was frantically looking into sponsoring FB posts, when I heard from Monique, the chef-owner at The Creek. Due to critical understaffing, she had to cancel! She was truly apologetic, and I felt her anguish. With all the crazy pressures restaurant owners face these days, labour shortages are among the most difficult. She wanted to put her best foot forward and this just was not the time. It was completely understandable, and kudos to her for communicating the news. We will work again with her for a future event.
Fortunately for Business Sisters, having a strong network means the ability to call in supporters. Vicky Proulx, the chef owner at La Belle Sorelle in Alexandria, will host the event. The event is still on! But this time we’ve scaled back the guarantee; we may be a smaller group, and that is perfectly OK.
Now I realize the ticket sales was the Universe telling me, “slow down woman, something’s not quite right.” As much as I was disappointed with Monique saying she couldn’t accommodate us, it gave me time to pause: should I just cancel? Numbers were low to begin with. Or could I re-jig?
As an entrepreneur I’m used to pushing. Though sometimes I need to back off and reevaluate. Forty was a self-imposed target; I was attaching success to an arbitrary number. It was a lesson I’ve learned before but clearly I needed a refresher!
So the event is still happening (you can register here), with a smaller projected number and closer to home. We’ll be just fine.
I’m curious to know, has something like this ever happened to you? When you were attaching to a specific outcome, but you realized it was better otherwise?
Leave a comment below!
Thanks for reading!