5/15/2024

A Confession About My Own Shiny Object Story

~3 min read
A confused-looking business woman is sitting in front of the computer and is looking distracted as a vareiety of golden-colored shiny objects of various sizes are floating around her.

The Allure of Shiny Objects: When we fall for distractions because it's hard work!

In the previous blog, I wrote about those pesky "shiny objects" that lure us away from what truly matters in our entrepreneurial journey. You know, those distractions that pop up when we’re avoiding really hard work, like drumming up more sales.

But even when we’re not avoiding anything, and we ARE doing the work, shiny objects still show up. Especially when it's a big project. Take me, for instance. I set this ambitious goal to secure $40,000 or more in sponsorships for 2024 Business Sisters activities.

I’ve been "pounding the pavement," connecting local partners like the United Counties of SDG and ACCFutures (which thankfully have both agreed to sponsor our activities again this year), and wooing bigwigs like Intuit, Canva, and Shopify.

Let’s just say it’s been a marathon, not a sprint. Last week, I hit a low.

Cold calling on a big corporation, looking for their support in DOLLARS is tough!

Despite sending more emails and making more calls than a telemarketer on Red Bull, all I got was crickets. To soothe my hurt ego, I went down the rabbit hole of shiny objects: clicked on a quiz to find out my money archetype (super fun and informative, but still) and browsed for new event tablecloths… Like, seriously?!

Luckily, I have an accountability partner. She reminded me: when the going gets tough, trust the process. Double down and do the thing anyway!

Guess what? It worked! Someone agreed to a last-minute meeting, and now we’re exploring ways to fund our activities. It’s far from a done deal, but it gave me hope to continue.

Have you ever had something like that happen? I’d love to hear your thoughts on how you keep going when the road is long and unrewarding. Leave a comment below and let me know your secret!

The Allure of Shiny Objects: When we fall for distractions because it's hard work!

In the previous blog, I wrote about those pesky "shiny objects" that lure us away from what truly matters in our entrepreneurial journey. You know, those distractions that pop up when we’re avoiding really hard work, like drumming up more sales.

But even when we’re not avoiding anything, and we ARE doing the work, shiny objects still show up. Especially when it's a big project. Take me, for instance. I set this ambitious goal to secure $40,000 or more in sponsorships for 2024 Business Sisters activities.

I’ve been "pounding the pavement," connecting local partners like the United Counties of SDG and ACCFutures (which thankfully have both agreed to sponsor our activities again this year), and wooing bigwigs like Intuit, Canva, and Shopify.

Let’s just say it’s been a marathon, not a sprint. Last week, I hit a low.

Cold calling on a big corporation, looking for their support in DOLLARS is tough!

Despite sending more emails and making more calls than a telemarketer on Red Bull, all I got was crickets. To soothe my hurt ego, I went down the rabbit hole of shiny objects: clicked on a quiz to find out my money archetype (super fun and informative, but still) and browsed for new event tablecloths… Like, seriously?!

Luckily, I have an accountability partner. She reminded me: when the going gets tough, trust the process. Double down and do the thing anyway!

Guess what? It worked! Someone agreed to a last-minute meeting, and now we’re exploring ways to fund our activities. It’s far from a done deal, but it gave me hope to continue.

Have you ever had something like that happen? I’d love to hear your thoughts on how you keep going when the road is long and unrewarding. Leave a comment below and let me know your secret!

Doreen Ashton Wagner
Doreen Ashton Wagner
Founder | Fondatrice
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navigating-networking-real-talk-for-business-sisters
Moumie
1712533017881
Bonjour Doreen, J'aime cet article, c'est bien dit... !!😄 Je rajoute, tu es aussi pour ma part, dans ton rôle, de pouvoir encadrer les choses autant que tu peux car, gérer les êtres humains est une tâche énorme pour n'importe quelle occasion. Je viens d'apprendre aussi une chose intéressante, la philosophie de Ted Lasso, je ne connaissais pas cette série, je vais la regarder. Merci de partager cela. Donc, en un mot, tout ca est intéressant moi, je te trouve en tout cas authentique :)!! Bravo pour ton leadership👍
meet-the-business-sisters-results-of-the-first-ever-census-of-our-community
Lexine
1710194161296
Huh - ma première réaction - 41% ont plus de 6 employés. Il serait intéressant de voir combien sont des sous-contractants VS part-time VS full-time, et les liens aux revenus bruts?
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