Marketing Your Business When the World Feels Like A Dumpster Fire
Annual Conference session, Monday, November 3, 2025
Let’s not sugarcoat it: marketing right now is hard.
When global crises, divisive politics, economic instability, and climate anxiety are swirling in the background, posting about your products or services can feel... irrelevant at best, cringey at worst. So how do we keep showing up without burning out or selling out?
That’s exactly what we’re tackling in this power-packed Marketing Session at the Business Sisters Conference.
We kick things off with a no-fluff briefing on the state of marketing in 2025 — what small businesses are up against, what’s working, and where we’re heading. Think clarity, not overwhelm.
Then, we hand the mic to Shulamit Ber Levtov for a deep and practical dive into the emotional side of marketing.
Saying Hello to Visibility Blocks
with Shulamit Ber Levtov, MA, RSW
Marketing can be uncomfortable. Like, hide-under-your-desk uncomfortable. In this session, mental health advocate and therapist Shulamit (aka Shula) breaks down the hidden psychology behind visibility fears — and teaches a simple tool you can use right at your desk the next time your nervous system starts sounding the alarm. You’ll leave with more compassion for yourself, and a real-world strategy to help you keep showing up.
About Shula:
Known as The Entrepreneurs' Therapist, Shulamit Ber Levtov is a fractional chief mental health officer for founders and entrepreneurs. With over 30 years of entrepreneurial experience and 24+ years as a licensed trauma therapist and coach, Shula blends lived experience with deep professional expertise. She’s an award-winning entrepreneur, certified in Entrepreneurship Development, The Trauma of Money, and Financial Social Work. Her approach is grounded, compassionate, and refreshingly practical.
Choose Your Breakout: 3 Ways to Market Smarter (Not Harder)
After the opening session, you’ll choose one of three breakout workshops — each designed to help you market your business more effectively, authentically, and sustainably. (No cookie-cutter tactics here.)
1. Relationship Marketing: Growing Through Community & Connection
with Eden Spodek, Spodek & Co.
Relationship marketing is about more than transactions — it’s about trust, loyalty, and mutual support. In this interactive breakout, Eden will walk you through practical ways to build real relationships within the Business Sisters community. You’ll leave with simple strategies to grow your business through generosity, collaboration, and genuine connection — plus one tangible next step to put it into action.
About Eden:
Eden Spodek is the founder and CEO of Spodek & Co., a digital marketing consultancy helping women entrepreneurs grow with clarity and confidence. With 30+ years of experience and a people-first approach, she’s also a certified executive coach and active mentor in women’s business networks. Eden co-developed U of T’s Digital Strategy certificate program and is passionate about the power of authentic relationships in business.
2. Rinse, Repeat, Repurpose: Turn One Idea Into a Whole Marketing Ecosystem
with Mariah Scrivens
Bring your laptop — this is a hands-on workshop. Mariah will walk you through how to take one idea or message and turn it into a reel, a carousel, a Threads post, a podcast episode, a blog, and an email — all in-session. Using custom-built GPT tools, you’ll leave with multiple pieces of ready-to-publish content and a repeatable system that makes your marketing sustainable. It’s not just content — it’s clarity, consistency, and fun.
About Mariah:
Mariah Scrivens is a coach, strategist, and professional tough-love hype girl who helps women grow smarter, not busier. A former educator turned multi-six-figure founder, she brings both strategy and lived experience (hello, three kids under two and a late ADHD diagnosis) to her work. Author of Just a Bit Much, Mariah helps women scale sustainably, define success on their own terms, and reclaim time, confidence, and joy.
3. Invisible to Referable: Teach ChatGPT to Send You Clients
with Elaine Turcotte Alexander
You know you need referrals — but do your colleagues (or ChatGPT) know how to talk about what you do? In this session, Elaine will show you how to clarify your message and teach ChatGPT to refer the right clients your way. You’ll learn exactly what info AI needs to become your referral partner — and walk away with prompts and scripts you can start using today.
About Elaine:
Elaine Turcotte Alexander is a business strategist and coach who helps entrepreneurs rebuild after burnout, transitions, or starting over. With 20+ years in sales and marketing, she now works with “rebuilders” who want their business to reflect who they are now. Elaine lives in Limoges with her husband and toddler, and brings a realistic, human-centered approach to helping women show up with clarity and ease.
TL;DR:
This isn’t your average marketing workshop.
It’s a real conversation about how to show up in your business — with clarity, courage, and creativity — even when the world feels like it’s on fire. You’ll walk away with:
- Tools to manage visibility fears
- Strategies to build real relationships
- Repurposing systems to save your sanity
- Language to turn AI into a referral machine
So see you at the Conference on Monday, November 3 (register here).
Annual Conference session, Monday, November 3, 2025
Let’s not sugarcoat it: marketing right now is hard.
When global crises, divisive politics, economic instability, and climate anxiety are swirling in the background, posting about your products or services can feel... irrelevant at best, cringey at worst. So how do we keep showing up without burning out or selling out?
That’s exactly what we’re tackling in this power-packed Marketing Session at the Business Sisters Conference.
We kick things off with a no-fluff briefing on the state of marketing in 2025 — what small businesses are up against, what’s working, and where we’re heading. Think clarity, not overwhelm.
Then, we hand the mic to Shulamit Ber Levtov for a deep and practical dive into the emotional side of marketing.
Saying Hello to Visibility Blocks
with Shulamit Ber Levtov, MA, RSW
Marketing can be uncomfortable. Like, hide-under-your-desk uncomfortable. In this session, mental health advocate and therapist Shulamit (aka Shula) breaks down the hidden psychology behind visibility fears — and teaches a simple tool you can use right at your desk the next time your nervous system starts sounding the alarm. You’ll leave with more compassion for yourself, and a real-world strategy to help you keep showing up.
About Shula:
Known as The Entrepreneurs' Therapist, Shulamit Ber Levtov is a fractional chief mental health officer for founders and entrepreneurs. With over 30 years of entrepreneurial experience and 24+ years as a licensed trauma therapist and coach, Shula blends lived experience with deep professional expertise. She’s an award-winning entrepreneur, certified in Entrepreneurship Development, The Trauma of Money, and Financial Social Work. Her approach is grounded, compassionate, and refreshingly practical.
Choose Your Breakout: 3 Ways to Market Smarter (Not Harder)
After the opening session, you’ll choose one of three breakout workshops — each designed to help you market your business more effectively, authentically, and sustainably. (No cookie-cutter tactics here.)
1. Relationship Marketing: Growing Through Community & Connection
with Eden Spodek, Spodek & Co.
Relationship marketing is about more than transactions — it’s about trust, loyalty, and mutual support. In this interactive breakout, Eden will walk you through practical ways to build real relationships within the Business Sisters community. You’ll leave with simple strategies to grow your business through generosity, collaboration, and genuine connection — plus one tangible next step to put it into action.
About Eden:
Eden Spodek is the founder and CEO of Spodek & Co., a digital marketing consultancy helping women entrepreneurs grow with clarity and confidence. With 30+ years of experience and a people-first approach, she’s also a certified executive coach and active mentor in women’s business networks. Eden co-developed U of T’s Digital Strategy certificate program and is passionate about the power of authentic relationships in business.
2. Rinse, Repeat, Repurpose: Turn One Idea Into a Whole Marketing Ecosystem
with Mariah Scrivens
Bring your laptop — this is a hands-on workshop. Mariah will walk you through how to take one idea or message and turn it into a reel, a carousel, a Threads post, a podcast episode, a blog, and an email — all in-session. Using custom-built GPT tools, you’ll leave with multiple pieces of ready-to-publish content and a repeatable system that makes your marketing sustainable. It’s not just content — it’s clarity, consistency, and fun.
About Mariah:
Mariah Scrivens is a coach, strategist, and professional tough-love hype girl who helps women grow smarter, not busier. A former educator turned multi-six-figure founder, she brings both strategy and lived experience (hello, three kids under two and a late ADHD diagnosis) to her work. Author of Just a Bit Much, Mariah helps women scale sustainably, define success on their own terms, and reclaim time, confidence, and joy.
3. Invisible to Referable: Teach ChatGPT to Send You Clients
with Elaine Turcotte Alexander
You know you need referrals — but do your colleagues (or ChatGPT) know how to talk about what you do? In this session, Elaine will show you how to clarify your message and teach ChatGPT to refer the right clients your way. You’ll learn exactly what info AI needs to become your referral partner — and walk away with prompts and scripts you can start using today.
About Elaine:
Elaine Turcotte Alexander is a business strategist and coach who helps entrepreneurs rebuild after burnout, transitions, or starting over. With 20+ years in sales and marketing, she now works with “rebuilders” who want their business to reflect who they are now. Elaine lives in Limoges with her husband and toddler, and brings a realistic, human-centered approach to helping women show up with clarity and ease.
TL;DR:
This isn’t your average marketing workshop.
It’s a real conversation about how to show up in your business — with clarity, courage, and creativity — even when the world feels like it’s on fire. You’ll walk away with:
- Tools to manage visibility fears
- Strategies to build real relationships
- Repurposing systems to save your sanity
- Language to turn AI into a referral machine
So see you at the Conference on Monday, November 3 (register here).
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