Business Sisters is For WOMEN

~2 min read
Group of women making a toast on a patio

Why have an organization dedicated to women business owners, entrepreneurs, farmers, artists and artisans? Glad you asked.

Business is different for women

First when it comes to earning income, women often start from a different place. Many women turn to self-employment because they need more flexibility in their schedule to be moms. For some reason that means we end up with more responsibilities caring for others.

The burden of caregiving

Plus caring is at the heart of many of our businesses. With the pandemic we now see how much heavier this burden weighs on women entrepreneurs. Because many more of us are in healthcare, personal care, education and retail, we’ve been more exposed to COVID-19 and have suffered more layoffs and closures. That’s taken its toll not only physically but on our mental health too. It’s clear our current supports and programs just don’t cut it for women entrepreneurs.

The masculine talk of business

Thirdly, entrepreneurship and self-employment doesn’t always resonate for women. Many of us don’t feel at ease in the masculine world that talks about making a killing, beating the competition and hustling for a living. It doesn’t mean we’re not great at what we do. It just means we believe there are other ways to carry on in business that is more respectful of people and the planet.

Gender equality is good for business

In a nutshell those reasons are why Business Sisters offers events, resources and kinship that speak to women specifically. This, by the way, aligns with the United Nations’ fifth Sustainable Development Goal which calls for GENDER EQUALITY. This means “ending all discrimination against women and girls.” This is not only a basic human right, it’s essential to create a sustainable future. Because we know that empowering women and girls helps economic growth and development.

We are a community of women business owners, with a focus on rural and small-town living . Our aim is to offer real-life support, drawn from women’s experiences and wisdom.

IMPORTANT: We welcome women and women-identifying individuals (womxn). We welcome our male allies in our activities and programming whenever appropriate.

Thanks for reading.

Doreen Ashton Wagner
Doreen Ashton Wagner
Founder | Fondatrice

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